In 2001, passionate Brazilian surfer and entrepreneur Americo Tognetti stood on Australia’s sun-kissed shores, wondering why one of the Amazon’s most precious gifts to the world, Açaí, was nowhere to be found in Oz. In Brazil, this iconic deep purple berry was to be found on every street corner, street retailers and cafes alike, bursting with açaí berry options, as surfers, athletes, and everyday people chased the superfood fuel that powered their busy lives.  Australia’s love for health and adventure was abundantly obvious – quickly, Americo understood that the açaí berry belonged here too.

Back to Brazil; Americo got to work, and in 2004, he  founded Amazon Power and introduced Açai to the Australian market. His mission was simple but powerful: to share the authentic, high-quality açaí that had been nourishing Amazon Rainforest communities for centuries.  Açaí began making its way straight from the beating heart of the Amazon jungle into bustling Australian cafes, smoothie bars, and households alike. Americo’s dream to share a culture, a lifestyle,  and this incredibly powerful and nutritious fruit with the world, was finally a reality.  In 2024, Americo and Amazon Power celebrate 20 meaningful years of bringing Australians the energy and goodness of Açaí.